1. Continuous Research and Development
We invest in research and development to discover new, healthier and more effective formulas and ingredients. Using the latest scientific advances and in collaboration with several laboratories, we strive to constantly innovate to offer cutting-edge cosmetic products.
2. Ethical choices and strong values
Since its creation in 1978, Predige has made strong choices, notably to ban animal testing, to offer only vegan formulas and to refuse the use of certain ingredients that may be inexpensive but do not correspond to our choice to create healthy cosmetics. For example, long before the competition, we refused to use mineral oils in our formulas. This approach has continued ever since, with the elimination of ethyl alcohol, silicone, PEGs, phenoxyethanol, octocrylene... and over 400 substances which are authorized but which we refuse to use. Finally, as Predige is a family-run business, our choices are not dictated by shareholders and are made with the long term in mind.
3. Listening to customers
Customer feedback is very important to us. We regularly gather their opinions and suggestions to understand their needs and concerns. By taking their feedback into account, we adapt our products and processes to serve them better.